The #Plus1Challenge

Today I received my copy of The Salvation Army’s Year Book for 2016. I’m sure a lot of people just put it aside, place it on the shelf and ignore it; barely even taking note of what’s inside. For me, though, I always read through it. In particular, I’m interested in the statistics for my Territory (Australia Eastern). Every year when I receive the Year Book I look, in particular, at the number of Senior Soldiers. This year it is listed as 7,880.

Last year it was 8,159.
That downward trend has been the case for a number of years. In fact, I went back and checked past year books, all the way to 2005. While I was at it I decided to compare our numbers with some other territories. I didn’t want to spend a long time on this so I restricted myself to the two Australian Territories (AUE, AUS), New Zealand, Fiji and Tonga Territory, (NZFT), US National (made up of the four Territories in the US) and UK and the Republic of Ireland. (I was interested to see how a selection of western countries were doing).

The numbers are confronting. From 2005 - 2016
  • Australia Eastern Territory has declined from 10,588 to 7,880 (-25.58%).
  • Australia Southern Territory has declined from 11,041 to 7,039 (-36.25%)
  • New Zealand, Fiji and Tonga Territory has remained static 5,479 to 5,446 (-0.60%)
  • US National declined by 4% in the years 2005 – 2009 but has seen its numbers return to close to 2005 levels in 2016. Overall a small decline from 85,570 to 85,188 (-0.45%)
  • UK and Republic of Ireland has declined from 36,158 to 24,359 (-32.63%)

I want to focus on the three territories close to home (AUE, AUS, NZFT). Having taken the data from 2005 – 2016 I then extrapolated that out to 2025 (thank you, Excel). Here’s the resulting graph which includes the actual figures reported for 2005 – 2016 and the projected figures for 2017 – 2025. 

At this rate of decline, by 2025 our Territory will be reduced to just 5,721 Senior Soldiers. I am really challenged by that picture. I hope you are challenged by it too.

Focussing in upon my own Territory (AUE), we must also keep in mind that since 2008 we have had a publicly stated mission priority of seeing a “significant increase of new soldiers and officers.” I don’t want to get into why, and I certainly do not want to get into “Army bashing” in any form. I simply want to make the observation, based on blunt statistics, this mission priority is not being achieved. In fact, the opposite is occurring.

We are declining.


I’ve thought about this for a number of years, including wondering whether we might be experiencing a “Gideon” moment (“You’ve got too many men” Judges 7). Leaving that aside, today I want to focus on issuing a challenge, to myself and to all of our our Territory; to Officers and Soldiers alike. If others in other parts of the Army world want to take it up too, then great, you’re very welcome.

In our stated mission priority is a word that needs defining. “Significant.” What do we mean by that word? What is a "significant increase?" Over the last ten years we have declined by 25%. I want that to stop. I want to see that turn around. A “significant” increase in soldiers for me is this:


This is the challenge I want to set for 2016. Can we, by the time the 2017 Year Book is printed, turn the ship around? Rather than the projected figure of 7,529, can we get the number to go up, by just one, from 7,880 to 7,881? Can we grow by at least one soldier? For at least the last ten years we have not be able to achieve that feat, so make no mistake, this is no easy task. Can we do it? Can God do it in us? 

This would indeed be significant.

The challenge continues to down to each Corps in our Territory. This year, can you grow your Corps by at least one soldier? And then even further. This is to every single officer and soldier in our Territory. You have a responsibility too. Can you disciple one person towards soldiership? Who are you investing in? Who are you feeding into? If even 10% of our Senior Soldiers were able to achieve this we would actually grow to around 8,500! 

I’m calling this the “#Plus1Challenge.”

The challenge is set for you and me. The goal is simple. +1.

Come and join the challenge.


  1. Adam, I think the issue is even more stark when you add in three other factors: the demography of the soldiery, the expected mortality of the soldiery ( this would make your rate of decline steeper, and the size of the population from which soldiers can be drawn. If you create an index of ( no if soldiers) / ( population over age 15) the greater rate of decline is also clear. Combine the two....and the rate of decline is stark. However, your idea is excellent. Can I challenge you and your readers to see the whole of the available population as potential soldiers?

    1. Good point Allyson, there is always more to the picture. I wonder though about those other territories in which the decline is not drastic. Wouldn't their demographics be similar to ours?

      In the end though, I think this is an honourable goal for any Christian denomination. It should always be our calling to do something rather than nothing.

  2. Hey Adam, Where does someone like ME fall? I still consider myself a soldier even though I am not attending a Salvation Army corps and I am not even in AUE anymore! I have never "renounced" my soldiership and don't have any intention of ever doing that, but I just wonder am I counted in the 7880? Just curious! :) -C!

    1. I'm in the same boat Callum. My wife and I (and five kids) moved to Siberia to find some ministry opportunities. No official SArmy presence here, and unfortunately we don't hear much from our home Corps.

      So I guess for Siberia, it's +2 Senior and +2 Junior Soldiers.

      Grand total for Siberia 2013 - 2016 = 2.

    2. Siberia - REPRESENT! HA! :)

      Thanks Brett!


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